The Rivera PR Blog

Archive for September, 2008


What Hab You Done For Me Lately?

Back in July when I originally blogged about my philosophy on food, I was trying to tell people to not take food so seriously.  Food is really just a sub-component of the conversation and the company that surrounds it.

To further my point, I’ve put together a video from college of when we used to rub Habanero pepper oil around the rims of our friends cocktails.  I think we can all agree that the Habanero pepper is not a delicacy, yet look how much fun we all had at the expense of our friends burning palates.  This video is a MUST watch.

Media training helps QB avoid a PR sack

Quarterback Ben Roethlisberger may have only thrown for 137 yards in this game, but he scores a win from Rivera Public Relations for his ability to eschew the question about his hurt shoulder by an overly aggressive on-field reporter.  Video below.

Nice work Ben, you showed the ability to handle difficult questions in a live situation while showing confidence and taking control of the interview.  Two very crucial things when being interviewed by the media.