The Rivera PR Blog

Archive for October, 2008


Recession or Depression?

As a dog owner, I cannot take Riley out for a walk without seeing smatterings of newspaper headlines that warn everyone that “The Next Great Depression” is latent.

As a business owner, I cannot have a conversation with my banker, CPA or CFP without receiving mixed messages about what to expect next.

With the media raging about this next “Great Depression” coupled with the elections less-than a month away, we’re all looking for the silver lining in an electoral candidate (Obama, McCain, etc); but we’re looking in the wrong place.

The change begins with YOU and ME. What turned a recession into the Great Depression was a drop in consumer spending that we cannot explain through income or wealth effects.  With the advent of the internet, information (accurate or not) is so widely disseminated that us consumers are falling victim to misleading information.  However, the advantage to having all of this information at our fingertips is that the consumer can proactively research what in actuality is going on.  I took the time to do this, and took a shot to sum up a majority of it up below.

Our current situation is a financial panic, not an economic collapse. There is no doubt that damage to the financial sector has been profound, with the demise of major Wall Street institutions and gut-wrenching plunges in the stock market. But that has not hurt Main Street to the extent it did in the Great Depression.  There are many critical differences today- one of the biggest is the very fact that the Great Depression already happened and has been intensely studied.

Alan Taylor, an economics professor at UC Davis points out that  “if a recession is really bad and long, we call it a depression; a recession if something you remember 10 years later. A depression is something you remember 100 years later.”

Rather than blogging any further about my view on politics and economics, I want to share some basic facts and numbers with you about what’s really happening in our economy: click-to-view

Michelin Guide Winners Announced

Today I had the priveledge of attending the media release event for the 2009, ever-controversial, Michelin Guide to San Francisco and Bay Area restaurants.

Michelin Guide director Jean-Luc Naret, sporting a stylish high-collar, did a great job as always fielding tough questions from the media while maintaining his French charm.

Here’s the fast track for those that follow, among the Michelin stars awarded this year:

The French Laundry remains the sole Michelin three-star selection
Coi joins the ranks of Michelin two-star restaurants
Murray Circle, Plumed Horse, Trevese and The Village Pub join the Michelin one-star selection
  

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Now, without further adieu, your 2009 Michelin Starred Restaurants

Three Stars:

  • The French Laundry

Two Stars:

  • Aqua
  • Coi
  • Cyrus
  • Manresa
  • Meadowood, The Restaurant
  • Michael Mina

One Star:

  • Acquerello
  • Gary Danko
  • Ame
  • La Folie
  • Auberge du Soleil
  • Madrona Manor
  • Bistro Jeanty
  • Martini House
  • Bouchon
  • Masa’s
  • Boulevard
  • Murray Circle
  • Chez Panisse
  • One Market
  • Chez TJ
  • Plumed Horse
  • The Dining Room
  • Range
  • Farmhouse Inn
  • Redd
  • Fifth Floor
  • Terra
  • Fleur de Lys
  • Trevese
 
  • The Village Pub

Industry In Action | Jamal Blake-Williams

Location: Chicago

What You’re Seeing: Jamal Blake-Williams, bar manager of Mamacita.  It was Nate’s bachelor party, I guess that’s all I have to say about this shot.

Click image to enlarge.  What is Industry In Action?

Email Breathalyzer

Who among us hasn’t sent a email message after having one too many, confessing our love for a (fill in the blank), that they wish they could “un-send?”  What if there were a way to prevent them from ever going out?

A post by a Gmail engineer Monday says the company is working on a feature called Mail Goggles that would make users answer a series of simple math questions before sending any email messages. That way it prevents mail from being sent when the user is in an altered state of mind. By default the feature would activate late nights and weekends, though users could set it to activate whenever they want.

Screen shot:

So how can I get this feature installed on my clients computers, specifically on their Yelp accounts?  I advise all of my clients not to check their restaurant’s Yelp reviews after their shift drink- more so, I just shy of plea with them not to try and respond.

The good news about bad online reviews is that the ink is never dry.  Any review, good-or-bad, opens up an opportunity for you to create a relationship with your customer.  If you handle the situation correctly, you can successfully turn some of your opponents into your biggest evangelists.

Some of the best friendships started with a fist fight on the playground.  The same applies for today’s digital world, but our fists have become fingers and our playground is the World Wide Web.

Mrs. Doubtfire “Spotted” at Scala’s Bistro

OK, so it’s not Mrs. Doubtfire, but does it matter?

DO YOU SEE THE SIZE OF THIS FLASHLIGHT?

Folks, this is not a joke, I actually took this picture myself over the weekend while having dinner at Scala’s Bistro.

As the 7×7 Bits and Bites Blog reported today, starting this Wednesday, Jen Biesty will begin to shine new light on Scala’s menu.

Although her official start date is tomorrow, we will not see her new menu until early-to-mid November. Biesty will be changing about 90% of the current dishes while keeping the timeless Scala’s classics.

She will be incorporating her own culinary philosophy, which stems from her time living in an Italian neighborhood in Brooklyn, where food didn’t necessarily focus on sophisticated culinary techniques but more the ingredients and flavors.  She wants to keep it rustic.

All you Top Chef fans will need to sit tight for just another couple weeks, November isn’t too far away which means you’ll soon be able to see (with or without a mag light) her new menu.

Got any special requests for Jen while she’s in the menu creation phase?  Let us know and we’ll pass them on.