In the event you haven’t been lucky enough to have seen this commercial for the Snuggie, it’s a pretty good indicator that people are still spending money out there.

For those of you that are on the fence about whether or not you need a blanket with sleeves (see video below), the marketing geniuses at Snuggie have included a free Book Light (if you order in the next 10 minutes) to help you pull the trigger on purchasing this fabulous fleece.

In this “New Economy,” sometimes you just need to offer a little something extra to get your potential diner through the door. If you don’t have extra book lights laying around, perhaps offer a “complimentary dessert?” Make sure the offer is for a dessert and not an appetizer; people will always take the appetizer, but they won’t always be hungry for dessert (perceived value). Pretty basic advice, I just needed an excuse to post this video below cause I’m infatuated with it.

 
If I were the kid in this video, I may have a few things to say to my TV Dad:

* Dad, you promised you and mom wouldn’t wear your Snuggies to my baseball games!

* Um Dad, if the snuggie is in fact made with 100% “ultra soft fleece,” maybe we shouldn’t be roasting marshmallows around this raging flame? 

* Why does Mom always get the Sage Green Snuggie and I always have to wear Royal Blue!