If I had penny for every time my brother/business partner Steve and I heard that comment, I could probably afford to buy that beautiful purple and teal velvet sweater that Steve is wearing in this photo of us taken circa 1980 (click image to enlarge).

Yes, my brother and I are young business owners; however, it’s important not to mistake “youth” with “inexperience” and/or “influence.”  Even more important is to make sure your organization is successfully executing a New Media marketing campaign to reach the “youth,” as they are your futures and media is undergoing a major transformation.

The future of PR is not pitching, it’s participating in an ongoing dialog with your customers.  With social networking sites and new media, there are more ways than ever to go straight to the source to reach your audience.  Here’s a nice article from an interview I recently did with American Express Briefing that can help your organization begin doing some preliminary steps (link).

Don’t be “too old” to recogonize that the “too young” crowd is exactly your target audience; and we can help you reach them.  Find out more.