Back in October, we talked about the importance of not Yelping under the influence, however recently I came across a new technique that a restaurant is using to win over their Yelp audience (click image to enlarge).
Mel’s Drive-In’s tag line is “Serving Since 1947,” but their social media marketing strategy is anything but as dated as their jukeboxes (for the record, I was grabbing a Milkshake before a movie at the next door cinema – I felt like I needed a Mel’s dining disclaimer).
As a PR and Marketing firm for restaurants, we strongly encourage the use of “4-Wall Marketing” by way of leveraging the 4-walls of your restaurant to market to your customer – but this technique is foreign even to us. For lack of a better term, we’re deeming this strategy a “virtual bribe.”
So, for all you Yelpers; would you compromise the integrity of your “yelp status” to save $1.00 ($1.49 if “USED TOMORROW”) on your next Milkshake to write a good review for Mel’s? Based on Mel’s current lousy 2.5 stars out of a possible 5 star rating, it doesn’t seem to be working.
*Note, this is for Mel’s Diner in San Francisco, on Mission Street.